Media Relations

Thought Leadership

Customer Success Stories

the situation

A pioneering company in pharmacy automation showcased its advanced IV-compounding robot to health-system buyers, emphasizing that end-to-end automation is essential for safer, more efficient care. We drove their thought leadership efforts and helped them rebrand after acquiring a complementary technology group, creating a highly integrated automation platform.

PROBLEM

Many hospital and health-system executives still viewed full automation as expensive, complex and risky. Even the flagship IV robot was perceived as “nice to have,” not mission-critical. Those attitudes slowed adoption and revenue growth, and threatened the promise of turnkey, autonomous pharmacy operations that would be necessary to execute a successful merger.

SOLUTION

Our integrated PR program reframed automation as an essential part of patient safety and positioned the company as the clear partner to make it happen, turning anecdotes into irrefutable proof points using:


  • Executive Visibility: We placed the CEO and CTO at healthcare, tech, and Tier 1 business outlets, industry trade shows, and customer events to share their vision for tech-enabled pharmacy operations while clarifying ROI for finance committees.


  • Case Studies: We partnered with early robot adopters to develop and pitch their success stories, showing significant improvements in error reduction, turnaround times and overall cost savings.


  • Newsjacking: We developed rapid-response strategies to address high-profile headlines about compounding errors, providing reporters with data and expert commentary that connected preventable mistakes to the lack of automation.


  • Future-State Messaging Platform: We collaborated with client leadership to define a pharmacy-services platform, integrating hardware, software, and analytics to optimize workflows and outcomes for institutions of all sizes.


RESULTS

As healthcare systems increasingly adopt IV-compounding robots, pharmacies are beginning to see these technologies as essential tools rather than optional enhancements. This shift highlights the importance of automation in improving efficiency, precision, and safety in medication preparation. It represents a transformative phase in pharmacy operations aimed at better meeting the demands of patient care.


  • Earned placements across national, tech and trade media amplified the brand’s vision and evidence.


  • Hospital C-suite inquiries cited published success stories when requesting demos or RFPs.


  • The credibility boost helped finalize the integration of three newly acquired businesses under the combined entity banner.


  • Momentum carried through to a subsequent ownership change, when a healthcare-innovation executive later acquired the company to accelerate progress toward fully autonomous pharmacy operations.



Related Projects